In 2019, Infrared Services approached me to assist in giving their brand a refresh. It was a small project comprising of a logo and stationery brand refresh only.
Different to the original logo, I wanted to integrate the 2 words, 'Infra' and 'Red' to create a logotype and using the angle/axis of the A to intersect with the R, allowed for this approach to work for a more simple and modern look. This angle also aligned with the 'v' of 'services which in turn allowed for extension with a graphic element of a single grey line that was then applied to the stationery items.
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