Executive Education Brand Rejuvenation

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AIM WA+UWA Business School Executive Education is an alliance between the Australian Institute of Management WA and the University of Western Australia Business School.

AIM WA+UWA Business School Executive Education is a unique partnership in executive education in Western Australia. The organisation was seeking to elevate brand awareness and better communicate the strengths of the partnership between Western Australia’s leading university and the state’s top management and leadership development institute.

Whilst working at Mindfield, Mindfield was engaged to develop a new brandmark and visual identity system to bring together the two organisations under the one brand. The new brandmark ensures the equity in both brands is respected and retained. Additional brand assets were then created to enable the new brand to differentiate itself in the market and communicate the Business Schools’ new positioning ‘Added Excellence'. The rebranding process has brought renewed focus to the partnership.

Today, the AIM WA+UWA Business School Executive Education brand is maintained and developed in-house.