Exec Ed – Rebrand Concept

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Here is a concept that was proposed for a rebrand for 'AIM WA and UWA Business School Executive Education'.

The idea was to modernise and freshen the brand to be on-trend with today's culture and other competitors in the market. The original brief was to create some new secondary branding for the existing brand, but I felt it need more than just secondary branding.

Sadly the project was shelved, so I just wanted to share with you guys some of the work done on this project.