APEX Branding

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APEX is a premium surge board that was designed and built by Thor Technologies, exclusively for Harvey Norman.

Thor approached me to assist them with the naming and design for this new product range of surge boards that are sold nationally around Australia and New Zealand.

As it is a premium product that technically is the best on the market, it was this that helped come up with the name APEX, meaning the highest point or in the Australian and New Zealand market APEX offers the highest filtration and surge protection.

To help distinguish this range, from other Thor products, it was decided to use a single colour across the range instead of a different colour for each product. The metallic copper, when combined with black and white not only distinguish this range from the other Thor products but also gives the appearance of a premium product.